A quick-thinking social post that went totes viral across APAC.

CHALLENGE
While promoting Ralph Breaks The Internet, we spotted an opportunity to create awareness of the film when YouTube literally broke.

SOLUTION
We quickly took advantage of the outage, creating a 'Ralph' themed video post that poked fun at the service disruption. Within 30 minutes of the outage our video went live on Facebook, Instagram and Twitter in Singapore, Indonesia, Philippines, Vietnam, Thailand, and Malaysia.

IMPACT
2.65M people reached in 24hrs.
With only $100USD media spend per market.
Best Real Time Response at The Shorty Awards.