CHALLENGE
Launch the Nokia Lumia 925, a smartphone with an amazing low light camera. And do it with a tiny production budget and no media support in partnership with Three UK.
SOLUTION
There is widespread ‘belief’ that carrots help you see better in the dark, but do they really? We put this ‘theory’ to test to excite people about the amazing Nokia Lumia 925, which actually helps you see better in the dark.
IMPACT
Film went live across Three and Nokia’s social channels and in-store.
Helped Three UK sell 80,000 Nokia Lumia 925 smartphones.
